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PricingStart free. Upgrade when you're ready.
Unlimited scanning is free forever. Nurevo Plus adds the personal coaching layer — goals, swaps, and trends tuned to you.
Free
$0 / forever
Everything you need to read any label.
- Unlimited scans — barcodes, labels & food
- 0–100 health scores
- Full macro & micronutrient breakdown
- Daily food diary
- 2.4M-food database
- Personalized goal tuning
- Smart swaps
- Weekly trend reports
MOST POPULAR
Nurevo Plus
$4.99 / month
A nutritionist in your pocket — billed yearly at $39.
- Everything in Free
- Personalized goal tuning
- Smart swaps on the same shelf
- Weekly trend reports
- Additive & ingredient deep-dives
- Custom dietary & allergen filters
- Priority support
Pricing questions
Yes. Unlimited scanning, scores, and your daily diary stay free with no time limit and no credit card required.
Anytime, from inside the app. You'll keep Plus features until the end of your billing period, then roll back to Free automatically.
Students get 50% off Plus with a verified .edu address, and a Family plan covers up to 5 people. Reach out via the Help center to set either up.